Philippine Beauty

The F-Beauty Directory

The definitive index of homegrown Filipino beauty brands: founders, categories, ethical identifiers, and the latest releases.

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32 brands

Belo Essentials

2004

Dr. Vicki Belo

Metro Manila

Skincare

Dermatologist-Founded, Clinically Tested

Affordable dermatologist-tested skincare; sun care formulated for Philippine climate

https://beloessentials.com

https://www.instagram.com/beloessentials/

belo-essentials

Betterhair

2025

Paul Nebres, BJ Pascual, & Vania Romoff

Metro Manila

Haircare

Climate-Adapted Formula, Premium

Launch Collection

https://www.instagram.com/p/DSH0a8dEgXB/

Co-founded by celebrity hairstylist, photographer, & fashion designer

https://betterhair.ph/

betterhair

BLK

2017

Anne Curtis, Jacqe Yuengtian-Gutierrez

Metro Manila

Makeup

Cruelty-Free, PETA-Certified, Some Vegan Options

Fresh: Spell of Summer Collection

https://www.instagram.com/phbeautyreleases/p/DXzUy3QEjEB/

Uncomplicated beauty

https://blkcosmetics.com.ph

https://www.instagram.com/blkcosmetics/

blk

Brilliant Skin

2016

Glenda Victorio

Metro Manila

Skincare

Franchise Model

Founded after founder created charcoal soap for her own skin issues; 700+ distributors

brilliant-skin

Careline

Late 1990s

Dioceldo Sy (under Ever Bilena)

Caloocan, Metro Manila

Makeup

Cruelty-Free, Youth-Focused, Affordable

OG affordable teen-targeted sub-brand of Ever Bilena

https://www.instagram.com/carelineph/

careline

Clocheflame

2021

Arianne Amante & Katrina Llegado

Metro Manila

Makeup

Cruelty-Free, Paraben-Free, Skincare-Infused Makeup, Affordable

Bask Balm

https://www.instagram.com/phbeautyreleases/p/Daev3drkTzJ/

Skincare-first makeup philosophy

https://www.instagram.com/clocheflame/

clocheflame

Colourette

2015

Nina Dizon

Quezon City, Metro Manila

Makeup

Cruelty-Free, Vegan, Inclusive Shade Range, Locally Manufactured

Coloursnaps Lip & Cheek Balm

100% inclusive; multi-use products; manufactured locally

https://colourette.ph

https://www.instagram.com/colourette.cosmetics/

colourette

Dala

2013

Alex Javier

Dala x Toni Sia Face Architect Remastered

https://www.instagram.com/p/DaXgWkvEjJ2/?img_index=1

dala

Enchante

2026

Blush Kiss Soft Blur Powder Blush

https://www.instagram.com/phbeautyreleases/p/DZMwNw_Er38/

enchante

Ever Bilena

1983

Dioceldo Sy

Caloocan, Metro Manila

Makeup

Cruelty-Free, Affordable, OG Filipino Brand

"Father of Philippine Cosmetics"; started with nail polish; 1,800+ employees

https://www.everbilena.com.ph

https://www.instagram.com/everbilenaofficial/

ever-bilena

Faboulash

2020s

Mikka Marcaida

Metro Manila

Makeup

MUA-Founded, Asian Eye-Adapted

False lashes designed to flatter Filipino/Asian eye shapes

https://www.instagram.com/faboulash/

faboulash

Ferca

2025

Endure Medical, Inc. (Isabella Oca-Biron, GM)

Mandaluyong, Metro Manila

Makeup

Cruelty-Free, Vegan, Affordable

Lip & Cheek Flush, Blush Bloom, Lip leam

https://www.instagram.com/p/DRmC0MaEtQa/?img_index=1&igsh=MW1oam01bXg4ZWM4ZQ==

ferca

GP Fragrances

2023

Greg Parilla, Ralph Layco powered by Noah Solutions

Embers of Mayon

https://www.instagram.com/phbeautyreleases/p/DY81vrZEWK7/

https://moonshots9500.com/collections/gp?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnfEZRbSC4C7LbA-_i2Sj1Kj85YBorgUmwyJIE_daC9D3FnORyegFuLBoNpG8_aem_y2NT0mfze3b5O9MlEDHOJg

gp-fragrances

GRWM Cosmetics

2019

Mae Layug

Metro Manila

Makeup

Cruelty-Free, Vegan, Gender-Inclusive, Inclusive Shade Range

Face Card Customizable Palette

Beauty for all genders, skin types, and tones

https://www.instagram.com/grwmcosmetics/

grwm-cosmetics

Happy Skin

2013

Jacqe Yuengtian-Gutierrez

Metro Manila

Makeup, Skincare, Haircare

Skincare-Infused Makeup, Climate-Adapted Formula

Happy Skin Hair (Biotin Shampoo & Treatment)

Skincare-infused makeup; recently expanded to Happy Skin Hair

https://happyskincosmetics.com

https://www.instagram.com/happyskin_ph/

happy-skin

Human Nature

2008

Anna Meloto-Wilk, Dylan Wilk & Camille Meloto

Quezon City, Metro Manila

Skincare, Personal Care

Cruelty-Free, Natural/Organic, Fair Trade, Social Enterprise, Eco-Friendly, Supports Local Farmers, Pro-Poor Advocacy, Biodegradable

Pro-Philippines, Pro-Poor, Pro-Environment; 2016 Sustainability Pioneer Award

https://humanheartnature.com

https://www.instagram.com/humanheartnature/

human-nature

Issy

2019

Jasmine Ang Chua, Joel Martin Andrade

Metro Manila

Makeup, Fragrance

Cruelty-Free, Paraben-Free, Inclusive Shade Range

Fluid Flex Concealer

https://www.instagram.com/phbeautyreleases/p/DaUW6AcEqJa/

Wide foundation shade range; loved for active skin tints and concealers

https://issycosmetics.com

https://www.instagram.com/issyandcompany/

issy

Lana

2020

Rizza Lana Sebastian

Metro Manila

Skincare

Cruelty-Free, Zero-Waste

Evolved from Mink body care; zero-waste lifestyle brand for all skin types

https://lana.ph

https://www.instagram.com/lana.ph/

lana

Lovely Causemetics

2019

Lovely Geniston

Cebu

Makeup

Cruelty-Free, Vegan, % of Sales to Charity, Filipino Craftsmanship

Cebu-based; portion of proceeds supports charity; partnered with Barbie on a collection

https://www.lovelycausemetics.com

https://www.instagram.com/lovelycausemetics/

lovely-causemetics

Magwai

2016

Czar Añasco & Maffy Punsalang

Metro Manila

Skincare, Haircare

Reef-Safe, Plastic-Free Packaging, Eco-Friendly, Zero-Waste Packaging, CG-Friendly

Started as reef-safe sunscreen; expanded to plastic-free curly haircare shampoo bars

https://www.instagram.com/magwai.ph/

magwai

Pili Ani

2014

Rosalina Tan & Mary Jane Tan-Ong

Bicol / Metro Manila

Skincare

Supports Local Farmers, Locally Sourced Ingredients, Natural Ingredients

https://piliani.com.ph

https://www.instagram.com/pilianiph/

pili-ani

Popique

2025

Aleah Sia, Patrick Sia & Joel Andrada

Metro Manila

Makeup, Skincare

Skincare-Infused Makeup, Youth-Focused

Launch Collection (2025)

Founded by 24-year-old entrepreneur; multi-peptide cleansers, hydrating creams, color pots

https://www.instagram.com/popique.ph/

popique

Scent Studio

Bernadette Lim

Limited edition Fragrance duo inspired by Arirang and BTS’s 13th anniversary

https://www.instagram.com/phbeautyreleases/p/DZmjr31Eplp/

scent-studio

Skin Potions

2018

Jonah (Jonalyn) Sison

Metro Manila

Skincare

Cruelty-Free, Natural/Organic, Affordable

Organic and natural skincare; playful packaging; also behind Dear Face & Beauty Drunk

https://skinpotions.ph

https://www.instagram.com/skinpotions/

skin-potions

Squad

Squad x Renzo Angeles Scandal Collection

https://www.instagram.com/phbeautyreleases/p/DZT5oF5kk3R/

squad

Strokes

2020

Momoi Supe

Blur Matte Kiss

https://www.instagram.com/phbeautyreleases/p/DaM8nVbkX83/

strokes

Sunnies Face

2018

Georgina Wilson, Martine Cajucom-Ho, Jess Wilson, Bea Soriano-Dee & Eric Dee

Mandaluyong, Metro Manila

Makeup, Skincare, Fragrance,

Cruelty-Free, Inclusive Shade Range, Paraben-Free

Spot Stickers

https://www.instagram.com/phbeautyreleases/p/DZ_5-9Dkcvq/

Globally recognized

https://sunniesface.com

https://www.instagram.com/sunniesface/

sunnies-face

Tadhana

2023

Shale Albao, Evgeny Olin

Fragrance

Pause Collection

https://www.instagram.com/phbeautyreleases/p/DYo49B1EmNM/

https://www.tadhana.co/

tadhana

Teviant

2020

Albert Kurniawan

Metro Manila

Makeup

Formulated in Italy

Named after founder's mother; Mon Cheri mascara; collabs with Heart Evangelista & Pia Wurtzbach

https://www.instagram.com/teviant/

teviant

Tillo

2024

Terre Daisuke

Tales of Kitsune Precision Makeup Brushes collection

https://www.instagram.com/phbeautyreleases/p/DaIThC_kuRa/

tillo

Vice

2017

Metro Manila

Makeup

Cruelty-Free, Gender-Inclusive, Inclusive Shade Range, Affordable

MoveIn4D Collection

https://www.instagram.com/phbeautyreleases/p/DY7ml7HEiz5/

"Ganda for All"

https://www.instagram.com/vicecosmetics/

vice

Wone

2025

Willa Manlim, Cathryn Lao

Fragrance

Room 660 Collection

https://www.instagram.com/phbeautyreleases/p/DZZgyR_EUm-/

https://www.findyourwone.com/

wone

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Data compiled from public sources by PH Beauty Releases.